AMC
Amazon Marketing Cloud mediaBenchmark1 · Start: data
No data yet
2 · Run
No runs in this period
3 · Approval
No touches yet
4 · Stats
0 cadences · 0 touches
5 · Next steps
On track for Monday
When every touch in a run is decided, its HubSpot CSV appears here and on the run page.
Waiting for a person
Approval is per touch: read each draft, then approve, edit, or reject. Nothing exports unapproved.
Nothing waiting. New drafts land Monday morning.
Decided
Every touch in these runs has a decision. Approved and edited touches go into the CSV; you send from HubSpot.
No decided runs in this period yet.
Who AMC targets · 4 buyers and their hooks
The data is the client’s own, unknown cold, so the hook opens on a segment benchmark and offers a free taster.
3 more buyer groups are proposed for AMC and waiting on the team. Review who we target →
Endemic (brands selling on Amazon)
Marketing Head · Media Head · Retail Media Lead · Head of Analytics
Efficiency and effectiveness between search and DSP; audience modeling; where budget leaks between formats
Free offer: Free AMC pilot (also used as a lever inside media talks)
Non-endemic (any DSP spender)
Marketing Head · Media Head
Audience modeling and propensity modeling for DSP-first advertisers (banks, airlines) who do not sell on the marketplace
Free offer: Free AMC pilot, framed around audience and propensity modeling
Ecommerce P&L owner at endemic brands
Head of Ecommerce · Amazon Business Manager · Marketplace Director
What the media budget returns, read against the account P&L
Free offer: Free AMC pilot (the advertiser grants clean-room access directly)
Regional media budget holder
Regional Media Director · Head of Media MENA · Regional Marketing Director
One measurement read across every market they fund
Free offer: Free AMC pilot (also used as a lever inside media talks)