Atlas
Marketplace category intelligenceObservable1 · Start: data
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2 · Run
No runs in this period
3 · Approval
No touches yet
4 · Stats
0 cadences · 0 touches
5 · Next steps
On track for Monday
Two files per market: the Atlas retail export and the Apollo contact list. One drop feeds every ICP. A good file queues the run automatically.
Markets: UAE · KSA · India · Turkey
Atlas retail exportCategory team
The marketplace retail download, exactly as it comes out. No template.
UAEchecking…
KSAchecking…
Indiachecking…
Turkeychecking…
Atlas contacts (Apollo)BD rep / ops
The people export from Apollo, scoped to this market. Export from the Apollo UI, scope companies to brand entities (not group companies), and upload as CSV.
UAEchecking…
KSAchecking…
Indiachecking…
Turkeychecking…
Category coverage · Atlas
What this product has already worked, per market, so nobody repeats a category without knowing. Check here before starting one.
Coverage could not load; the categories read did not answer.
Category catalogue · Atlas
The catalogue lives in the Foundation workbook; proposals queue for the admin and land at the next configuration update. The same button takes hook and free-offer wording changes: name the buyer group and the new wording.
UAE
P1 · 30 categories
Cell PhonesLaptopsFace Skin CareTabletsHeadphonesVacuumsTelevisionsMonitors & Computer AccessoriesFragrancesBooks & MagazinesCat FoodComputer Internal ComponentsWearable TechnologyDiapers & Diapering AccessoriesLaundry SuppliesBath & Body CareDental CareShampoo & ConditionerGaming AccessoriesFitness Equipment & AccessoriesSupplementsWaterHair TreatmentsProteinGame Consoles & AccessoriesHair Styling ToolsCoffeeCell Phone AccessoriesCoffee MakersWatches & Accessories
P2 · 20 categories
Cooking OilsSunglasses & EyeglassesWriting & Correction SuppliesBikesPest ControlBackpacksStrollers & AccessoriesStorage & OrganizationPet Health SuppliesWomen's Athletic ShoesWomen's ActivewearGamesToy Vehicles & AccessoriesCamera & Video Studio EquipmentFood TransportKitchen Storage & OrganizationWomen's SandalsScooters & AccessoriesVision & Eye CareToy Figures & Accessories
P3 · 12 categories
Office Furniture AccessoriesGarage StorageEnergy SupplementsAudio & Video CablesBaby Health & GroomingVirtual CurrencyBaking & Decorating ToolsOffice Cabinets, Shelves & StorageCookiesCat ToysDiabetes CareSauces & Gravies
KSA
P1 · 30 categories
Cell PhonesComputer Internal ComponentsMonitors & Computer AccessoriesTabletsMen's ShoesWatches & AccessoriesHeadphonesGaming AccessoriesGame Consoles & AccessoriesFragrancesLaundry SuppliesLaptopsTelevisionsWearable TechnologyFace Skin CareBath & Body CareVacuumsDiapers & Diapering AccessoriesWomen's HandbagsMen's Athletic ShoesFitness Equipment & AccessoriesCamerasBooks & MagazinesWomen's ShoesHair TreatmentsDental CareCell Phone AccessoriesCoffee MakersPaper Household SuppliesShampoo & Conditioner
P2 · 20 categories
WaterCar VideoBoys' ShoesOther Hair RemovalHome AudioCat Litter & HousebreakingSupplementsMusical Instruments, Equipment & AccessoriesTablet AccessoriesSpecialty Kitchen AppliancesBottles & AccessoriesNovelty LightingFood StorageWomen's Shaving ToolsToy Vehicles & AccessoriesMen's UnderwearTrash, Recycling & CompostHair ColorMotorcycles & Powersports VehiclesLip Color
P3 · 12 categories
Camping & Hiking Personal CareBoys' ClothingPainting SuppliesBathtub & Shower FixturesToy Model Kits & SuppliesKitchen AccessoriesSleep & SnoringPower Tool Parts & AccessoriesSink FaucetsBakewareOther Power ToolsRV Parts & Accessories
India
P1 · 30 categories
Cell PhonesAir Conditioners & AccessoriesLaptopsTelevisionsRefrigerators & FreezersHeadphonesBooks & MagazinesTabletsFace Skin CareWashers & DryersProteinSmall Kitchen AppliancesWatches & AccessoriesDiapers & Diapering AccessoriesWearable TechnologyMen's ShoesWater Filtration & SoftenersBath & Body CareMonitors & Computer AccessoriesShampoo & ConditionerCooking OilsVacuumsLaundry SuppliesMattresses & Box SpringsLuggage & SuitcasesCeremonial & Cultural ApparelCases & Screen ProtectorsFitness Equipment & AccessoriesCell Phone AccessoriesMen's Athletic Shoes
P2 · 20 categories
Bottled BeveragesFood TransportHair ColorWomen's BottomsSpecialty CookwareMotorcycle Apparel & GearDiabetes CareCerealsFace & Body MakeupMemory Cards & Flash DrivesMen's BottomsIncontinence & OstomyCat FoodMineralsDish WashingBlendersDesktopsBed Pillows & PillowcasesAir PurifiersMen's Activewear
P3 · 12 categories
Men's AccessoriesWomen's SleepwearOccupational Health & SafetyPasta & NoodlesRecordkeeping SuppliesSmart Displays, Hubs & AccessoriesOther Power ToolsBatteriesSyrupsBaby SafetyBathroom AccessoriesPretend Play
Turkey
P1 · 30 categories
Cell PhonesLaptopsComputer Internal ComponentsCat FoodVacuumsBooks & MagazinesBuilding Toys & SetsCoffee MakersMonitors & Computer AccessoriesGaming AccessoriesBeverage Travel ContainersTabletsDental CareHeadphonesTelevisionsCDs & SoftwareCoffeeMen's Athletic ShoesMen's Shaving ToolsGame Consoles & AccessoriesMen's ShoesOther Hair RemovalMusical Instruments, Equipment & AccessoriesGarment Irons, Steamers & AccessoriesDog FoodMopping SuppliesDesktopsWearable TechnologySupplementsShampoo & Conditioner
P2 · 20 categories
Vacuum Parts & AccessoriesLaptop AccessoriesPrinters & ScannersWriting & Correction SuppliesDeodorants & AntiperspirantsSingle VitaminsMen's ActivewearModems & RoutersHome AudioOther Power ToolsBaby MealsToy Vehicles & AccessoriesPaper Household SuppliesNetworking EquipmentMicrophonesPower Tool Parts & AccessoriesSecurity & SurveillanceVideo GamesMixersAdapters, Inputs & USB Accessories
P3 · 12 categories
Tobacco-Related ProductsWomen's UnderwearNotebooks & Writing PadsGPS & NavigationSwimming EquipmentJuicersTennis & Racket SportsOral CarePuzzlesYoga & Pilates EquipmentFolding Tables & ChairsAutomotive Vehicle Batteries
Who Atlas targets · 8 buyers and their hooks
PiWheel gathers this data, so the hook cites the prospect’s real numbers.
The buyer list is under team review. Review who we target →
Ecom Business & Sales
Head of Ecommerce · Sales Directors · Marketing Directors · Growth Manager
Customized messaging on their category performance and market share wins and losses
Free offer: Small customized report (category snapshot)
Media
Media Managers · Retail Media Managers
Top spenders in their category; the keyword competitors spend most on; why they are losing paid SoV (e.g. '[Competitor] is outbidding you on 7 of the top 10 keywords')
Free offer: Free 1-page keyword gap analysis: top 10 terms, who holds them, paid vs organic position, overpay flags
Consumer & Market Insights
Consumer & Market Insights Manager · Category Insights Lead · Market Research Manager · Head of Insights
The online half of a category read their offline panel cannot see - share of search and category movement by brand
Free offer: Small customized report (category snapshot), positioned as a data sample
Category & Trade Marketing
Category Manager · Trade Marketing Manager · Shopper Marketing Manager · Channel Marketing Manager
Subcategory share and where the brand under-indexes against its own category
Free offer: Category snapshot cut by subcategory instead of by brand (recut of the existing snapshot)
Marketplace / key account owner
Key Account Manager - Amazon · Key Account Manager - noon / Flipkart · Marketplace Manager · Channel Manager
The numbers they will be asked about in their next retailer review - share, rank and who is taking it
Free offer: Small customized report (category snapshot)
Country GM / Managing Director
General Manager · Country Manager · Managing Director · Commercial Director
Where the brand sits in its category, in one line, no tool vocabulary
Free offer: The category snapshot presented as a position statement rather than a diagnostic
Revenue Growth Management & pricing
Revenue Growth Management Manager · Pricing Manager · Commercial Finance Manager
Their price position against the category and named competitors on the digital shelf
Free offer: Category snapshot cut on price position (realized price vs the category, by listing)
Distributor & regional partner
Distributor Ecommerce Head · Distributor Key Account Manager · Brand Portfolio Manager
How each brand in the portfolio stands in its category, in one read
Free offer: One category snapshot per portfolio brand
Two flavors of Atlas, side by side
Engine-written examples from the W30 run, verbatim, so the difference is clear: Business opens on the prospect's market position; Media continues an existing Atlas client conversation on their paid-search gap. Every real draft still goes through per-touch approval.
Atlas BusinessEcom Business & Sales · KSA · cold door-openerEmail · Day 2
The brief: Holds #2 share of search in home appliances · competitor: LG
Samsung sits #2 in home appliances search share, LG holds #1
Your appliances lineup ranks #2 in share of search, with LG ahead of you on visibility right now.
That gap usually traces back to specific listings or subcategories rather than the whole portfolio.
Want me to send over a free category snapshot showing exactly where LG is outranking you and which SKUs are driving it?
Worth a look before your next assortment review?
Atlas MediaAtlas-client continuation · UAE · warm follow-onLinkedIn · Day 1
The brief: 16% paid share of voice in Personal Care against 31% organic; losing 6 of the top 20 keywords to paid bids · competitor: Beiersdorf
Came across Unilever’s Personal Care search footprint while looking at category paid/organic splits, interesting mix given Beiersdorf’s spend level in the same space. Would like to connect and swap notes on how the category’s shifting.