Content
Listing content and SEOObservableTwo files per market: the Content listing audit and the Apollo contact list. One drop feeds every ICP. A good file queues the run automatically.
Markets: UAE · KSA · India · Turkey
One row per brand: content score, listings reviewed, the stronger competitor.
The people export from Apollo, scoped to this market. Export from the Apollo UI, scope companies to brand entities (not group companies), and upload as CSV.
Category coverage · Content
What this product has already worked, per market, so nobody repeats a category without knowing. Check here before starting one.
Category catalogue · Content
The catalogue lives in the Foundation workbook; proposals queue for the admin and land at the next configuration update. The same button takes hook and free-offer wording changes: name the buyer group and the new wording.
Who Content targets · 2 buyers and their hooks
PiWheel gathers this data, so the hook cites the prospect’s real numbers. Content runs all-category: one audit file per market, no category split.
4 more buyer groups are proposed for Content and waiting on the team. Review who we target →